Ref
57
Closing date
21/02/2025
Department
Marketing
Location
Hybrid, UK - Northern Ireland
Contract type
Permanent
Employment type
Full-time
Salary
Competitive
Description

At Totalmobile, we’re on a mission to transform the way organisations deliver field services. As the market leader in Field Service Management technology, we support over 1,000 organisations and 500,000 mobile workers, enabling exceptional efficiency, improved outcomes, and impressive returns on investment. Now, we’re looking for a talented Digital Marketing Executive to help us share our story and expand our reach.

This is a brand new role within our marketing team, created due to an internal move and a strategic shift to bring SEO in-house. It’s the perfect opportunity for a creative and analytical marketer with a knack for content creation and a passion for search engine optimisation.

The Role

In this role, you’ll take ownership of our SEO strategy, crafting targeted approaches to boost our organic search rankings and drive traffic to our website. From keyword research to technical audits, you’ll ensure our digital presence is optimised to reach and resonate with our audience. You’ll work with tools like Google Analytics, Search Console, and SEMrush to track performance and refine strategies, staying ahead of the latest trends and algorithm updates.

But this role is about more than just numbers and rankings—it’s about creating content that connects. You’ll write and edit engaging, SEO-friendly copy for blogs, web pages, and email campaigns, collaborating with internal teams to ensure everything aligns with our brand voice and audience needs. Whether it’s a high-quality case study, a thought-provoking blog post, or a compelling whitepaper, your work will drive traffic, spark engagement, and inspire conversions.

You’ll also manage our website and blog, keeping content fresh, optimised, and aligned with our broader marketing goals. Through consistent performance analysis, you’ll monitor user behaviour and website traffic, translating data into actionable recommendations and presenting your insights to the team.

Collaboration is key, and you’ll work closely with specialists across PPC, social media, and vertical marketing to develop integrated strategies that deliver real results. With your ability to balance creativity and analytics, you’ll be instrumental in helping Totalmobile maintain its competitive edge.

Skills and Experience

We’re looking for someone with at least 3 years of commercial experience in digital marketing, particularly in SEO and content creation. You should have experience with SEO tools, a flair for writing, and a strong analytical mindset. If you’ve worked with content management systems like WordPress, have basic HTML/CSS knowledge, or are familiar with email marketing platforms such as HubSpot, that’s even better. Someone familiar with the Adobe Creative Suite will have an advantage.

At Totalmobile, we want our employees to feel valued, appreciated, and free to be themselves at work. We are committed to an inclusive workforce representing many different cultures, backgrounds and viewpoints. We are dedicated to supporting inclusion and diversity at Totalmobile. We actively celebrate colleagues’ different abilities, sexual orientation, ethnicity, faith, and gender. Everyone is welcome and supported in their development at all stages of their journey with us.